Triggering workflows via an audience

Audience workflow triggers execute a workflow run when a user joins a specific audience.

An audience consists of users who share a common characteristic, such as users on a paid plan or users who made a purchase in the past 30 days.

To use audience triggers, you need an audience created in Knock. Create an audience in the "Audiences" section of the dashboard.

Configuring an audience trigger

Configure an audience trigger by selecting "Audience" trigger type in the workflow builder and selecting your target audience.

Remember: you must have an audience created in Knock before you can use it to trigger workflows.

Frequently asked questions